Karen Posner Influencer Marketing Partner Schedule a Discovery Call
Services Pricing Results About Learning Hub
Learning Hub

Straight answers to the questions you'd ask on a call, before you have to ask them.

A short, high-trust library. No sprawling blog, just the questions that matter most when you're deciding how to solve this.

Cost

What things actually cost, plainly stated
What Influencer Marketing Actually Costs for a DTC Home and Wellness Brand
A real breakdown of freelancer, agency, and influencer-marketing-partner price points.
Why A Senior Influencer Marketing Partner Costs More Than a UGC Freelancer, and When It's Worth It
What you're actually paying for at each price point, and when the gap pays for itself.

Problems

Where programs actually break, and where I'm not the fix
When a Influencer Marketing Partner Is the Wrong Choice
Honest signs you should hire differently, or wait, instead of calling me.
The Most Common Reasons Influencer Programs Fail for Wellness Brands
The recurring mistakes I see before a brand brings in senior direction.

Comparisons

How the alternatives really stack up
Influencer Marketing Partner vs. Full-Time Hire
Cost, ramp time, and flexibility, side by side.
Influencer Marketing Partner vs. an Agency
Senior ownership versus account layers, and when an agency wins.
Influencer Marketing Partner vs. Hiring Creators Yourself
The strategy and measurement gap, and when DIY is genuinely enough.
Freelancer, Consultant, Partner, Full-Time Hire: What the Words Actually Mean
The real difference between the four, and how to tell which one you're hiring.
Your Current Team vs. a Influencer Marketing Partner
Closing the capability gap yourself versus bringing in direction.

Reviews and Results

Real numbers from real work
CPAP.com Case Study: 8.10x Blended ROAS
The full Spring/Summer 2026 campaign breakdown, numbers and approach.

Best

What best-in-class looks like at your stage
The Best Influencer Program Structure for a Brand Doing $1M to $20M in Revenue
What a right-sized program looks like at different revenue stages.
Best-Fit Creator Types for Home and Wellness Brands
Which creator profiles actually convert in this category, and which don't.
Karen Posner — Influencer Marketing Partner — karenposner.com