Karen Posner Influencer Marketing Partner Schedule a Discovery Call

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Services

Flexible ways to bring experienced creator marketing leadership into your business.

Whether you need a strategic roadmap, an embedded marketing leader, or someone to build the function and transition it to your team, every engagement is designed around one goal: building a creator marketing program that delivers measurable business growth.

Every engagement clearly outlines the investment, what's included, and when it's the right fit.

Strategy engagement

The Blueprint

For brands that need clarity before making a bigger investment.

The Blueprint is a focused strategic engagement where I assess your current marketing efforts, identify opportunities, and build the roadmap for a scalable creator marketing program.

Your team executes the plan with confidence, or we continue into a longer-term partnership.

What's included

Comprehensive creator marketing audit

Competitive and channel analysis

Creator partnership strategy

Program structure and operating model

Content and paid media recommendations

Measurement framework and KPIs

90-day implementation roadmap

Best for

Brands with an internal marketing team that needs senior strategic direction before investing in execution.

Not for

Brands looking for someone to immediately manage creators or run campaigns. That's the role of a Fractional Head engagement.

Timeline

4–6 weeks

Investment

Starting at $7,500

Start with The Blueprint

If you move into a Fractional Head engagement within 30 days, your Blueprint investment is credited toward your first month.

Influencer Marketing Partner

Build & Scale

This is my flagship engagement.

I become an embedded member of your leadership team, responsible for building, scaling, and optimizing your creator marketing function.

Unlike an agency, I don't just manage campaigns.

I build the strategy, systems, partnerships, and operational foundation that allow creator marketing to become a predictable growth channel.

What I lead

Creator marketing strategy

Program ownership and leadership

Creator sourcing and partnership development

Campaign planning and creative direction

Creator operations and workflows

Paid social collaboration

Performance reporting and optimization

Cross-functional collaboration with marketing, creative, and leadership teams

Process documentation and continuous improvement

Best for

Brands ready to give creator marketing a dedicated owner without hiring a full-time executive.

Not for

Brands looking for a freelancer to execute isolated tasks or manage one-off campaigns.

Creator compensation, product costs, paid media spend, and third-party production are scoped separately.

Timeline

90-day minimum, most partnerships last 6–12 months

Investment

$8,500–$12,000/mo

Talk About Build & Scale

Production, creator payments, and media spend are quoted separately based on your scope.

Marketing function build & transition

Build & Train

Some companies don't need a long-term influencer marketing partnerer.

They need someone to build the function, document the systems, train the team, and transition ownership internally.

That's exactly what this engagement is designed to do.

What's included

Creator marketing strategy

Program architecture

Standard operating procedures

Creator sourcing and partnership systems

Templates and documentation

Technology recommendations

Internal team training

Leadership coaching

Transition and handoff plan

Best for

Brands preparing to hire internally or organizations with an existing marketing team that needs the structure and expertise to own creator marketing successfully.

Not for

Companies without an internal owner or long-term commitment to maintaining the program.

Timeline

Approximately 90 days

Investment

Starting at $25,000

Talk About Build & Train

A successful handoff creates long-term internal capability. You're investing in a marketing function your team can own long after the engagement ends. Complex multi-brand or enterprise engagements are scoped separately.

Not sure which engagement fits?

Most companies know within one conversation. We'll discuss your goals, current marketing challenges, and whether a strategic engagement, influencer marketing partnerership, or a full function build is the right next step.

If I'm not the right fit, I'll tell you.

Schedule a Discovery Call Take the Self-Assessment

Karen Posner — Influencer Marketing Partner — karenposner.com