Karen Posner
Influencer Marketing Partner
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Services Pricing Results About Learning Hub

Wondering if creator marketing can actually drive revenue, or just vanity metrics?

It can, when it's built as a repeatable program instead of one-off posts. I build the strategy, systems, and partnerships that turn influencers, UGC, EGC, and affiliate into a channel that drives real sales.

Most people running creator programs have only done one side: strategy from a desk, or content from a phone. I've done both. Brand-side, hiring and evaluating creators, and still a working creator myself. So I build programs that get approved and convert.

15+
Years in digital marketing
500+
Creator partnerships managed
75+
Brands partnered with
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Karen Posner
Brands I've worked with
Disney
LocaliQ
CPAP.com
Skylight Calendar
UBlockout

What clients and colleagues say

"Working with Karen has been one of the easiest, highest-impact creator partnerships I've managed. Her Mouth Tape ad pulled a 10x ROAS."

Mackenzie Dubs
Mackenzie Dubs
UGC & EGC Manager, CPAP.com

"Karen walked into marketing that was all over the place and made sense of it fast. Qualified leads up 36%, revenue up 15%."

Reyna Martinez
Reyna Martinez
Founder, TalentCount

"Karen brings great energy and a passion for execution to an organization. I'd gladly hire her again in the future."

Kris Barton
Kris Barton
CEO, Centerfield

"Karen, yours was my absolute favorite."

Kara Lewis
Kara Lewis
Social, Skylight

Your influencer program should be working harder than it is.

Creator marketing should be a real growth channel, not scattered gifted posts and one-off UGC. But you have no senior person to own strategy and execution, and a full-time hire is premature. The program stalls: too big to ignore, too undefined to scale.

Who this is for

This is for you if
You're a DTC home or wellness brand with real product-market fit.
You've tested influencer or UGC and know it can work, but no one owns it end to end.
You want strategy built by someone who has also done the execution, not a deck-only advisor.
You need senior judgment now, and a plan for building an in-house function later.
This is not for you if
You want a handful of cheap one-off UGC clips and nothing more.
Your product doesn't have product-market fit yet. Fix that first.
You want a junior order-taker who executes a brief without pushing back.
You're looking for the lowest bid, not the best outcome.
Documented results
8.10x
Blended ROAS, CPAP.com
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4mo → 2wk
Campaign turnaround, UBlockout
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68%
YouTube watch time growth, Martin Healthcare Advisors
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How I work

Three ways to bring me in, depending on how much you need me to run versus teach.

The Blueprint

A focused engagement that gives your team a clear plan to execute.

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Build and Scale

I own your program end to end as your influencer marketing partnerer.

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Build and Train

I build the program and train your in-house hire to take it over.

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My pricing is published. On purpose.

Good buyers deserve to self-qualify before a call. No "contact for a quote" games. See exact ranges and decide if it fits before we talk.

See Full Pricing

From the learning hub

Cost
What Does a Influencer Marketing Partner Actually Cost?
Comparison
Influencer Marketing Partner vs. Agency vs. Full-Time Hire
Problems
Why Most DTC Influencer Programs Stall at $50K in Spend

If your program is stuck in the middle, let's talk.

For DTC home and wellness brands ready for a senior lead, not another junior hire.

Schedule a Discovery Call
Karen Posner — Influencer Marketing Partner — karenposner.com