Four honest comparisons to help you decide how to solve this, whether that's me or something else entirely.
The most common alternative brands consider before calling me.
Choose fractional if: you need senior expertise now, your program doesn't justify a full salary yet, or you want to test the function before hiring.
Choose full-time if: your program needs daily, in-person ownership, or creator marketing is core enough that you want that judgment in-house permanently.
Both are outsourced. The difference is who's actually doing the thinking.
Choose fractional if: you want one senior person accountable and no markup on production spend.
Choose an agency if: you need a full bench across many disciplines at once, like paid search, SEO, and influencer together, and you value one vendor managing all of it under one roof.
The cheapest option and the one most brands try first.
Choose fractional if: you've already tried DIY and hit a ceiling, or you want the program built right the first time instead of learning the expensive way.
DIY is enough if: you just need a handful of authentic clips for organic use, your budget genuinely can't support a director yet, or creator content isn't a growth priority right now.
The question isn't whether your team is capable. It's whether they've done this specific job before.
Choose a fractional lead if: you have someone internal who could own this eventually but needs a senior person to build the program and train them first.
Stick with your team if: someone internal already has real influencer or creator experience and just needs time, not outside direction.
If the goal is closing the capability gap permanently, that's exactly what Build and Train is built for.
Tell me your situation and I'll tell you plainly, even if the answer isn't me.
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