Karen Posner
Fractional Head of Influencer & Creator Marketing
Services Pricing Results About Learning Hub Book a Fit Call

Build a creator program that scales.

I help growing brands build the strategy, systems, and creator partnerships needed to turn influencer marketing into a measurable growth channel.

Former brand-side marketing leader who has hired, managed, and evaluated creators from the other side of the table.

15+
Years in digital marketing
1,500+
Creator partnerships managed
75+
Brands partnered with
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Karen Posner
Trusted by Disney, UBlockout, CPAP.com, Skylight Calendar, Zak! Designs, and LocaliQ
Disney
UBlockout
CPAP.com
Skylight Calendar
ZAK! Designs
LocaliQ
Chemical Guys
HeyShape
Hey Bud
Your Wild Books
Java Planet
Belle's Gourmet Popcorn
The Operators Club
Mahatma Rice
The Icon Restaurant
OJO Spa Resorts
ThatHair
Flo
Pitchbrand
Mindsnap
Blue Apron
Martin Healthcare Advisors

Your influencer program should be working harder than it is.

Creator marketing should be a real growth channel, not scattered gifted posts and one-off UGC. But you have no senior person to own strategy and execution, and a full-time hire is premature. The program stalls: too big to ignore, too undefined to scale.

Who this is for

This is for you if
You're a DTC home or wellness brand with real product-market fit.
You've tested influencer or UGC and know it can work, but no one owns it end to end.
You want strategy built by someone who has also done the execution, not a deck-only advisor.
You need senior judgment now, and a plan for building an in-house function later.
This is not for you if
You want a handful of cheap one-off UGC clips and nothing more.
Your product doesn't have product-market fit yet. Fix that first.
You want a junior order-taker who executes a brief without pushing back.
You're looking for the lowest bid, not the best outcome.
Documented results
8.10x
Blended ROAS, CPAP.com
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4mo → 2wk
Campaign turnaround, UBlockout
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68%
YouTube watch time growth, Martin Healthcare Advisors
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How I work

Three ways to bring me in, depending on how much you need me to run versus teach.

The Blueprint

A focused engagement that gives your team a clear plan to execute.

Learn more →
Build and Scale

I own your program end to end as your fractional leader.

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Build and Train

I build the program and train your in-house hire to take it over.

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My pricing is published. On purpose.

Good buyers deserve to self-qualify before a call. No "contact for a quote" games. See exact ranges and decide if it fits before we talk.

See Full Pricing

From the learning hub

Cost
What Does a Fractional Influencer Director Actually Cost?
Comparison
Fractional Director vs. Agency vs. Full-Time Hire
Problems
Why Most DTC Influencer Programs Stall at $50K in Spend

If your program is stuck in the middle, let's talk.

For DTC home and wellness brands ready for a senior lead, not another junior hire.

Book a Fit Call
Karen Posner — Fractional Head of Influencer & Creator Marketing — karenposner.com